An Englishman talks about the best ad he's seen on TV recently.
Listen to the dialogue in the episode again. Try to write down what they say and then check with the answers below.
What's the best advert I've seen recently and why is it so effective?
The best advert I've seen recently is one in New Zealand. It's a public safety announcement.
It's two people driving in a car, one in the front driver seat, one in the passenger seat, and the driver's phone goes off, he gets a text message, so he reaches down to grab his phone. As he's doing this the passenger puts his hand there, so when he goes to grab his phone he's actually touching hands with the person next to him, which creates this weird, awkward situation.
And it kind of makes you think that actually you're not just putting your life at risk, you're putting the person-next-to-you's life at risk. And it's a really effective message, and it creates quite weird and unusual interaction between the driver and the passenger.